Delivering a Motivational Message During Uncertain Times

Recent BusinessWeek article clearly explains how to deliver a message during uncertain times.  

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Here is the key message of the article:

In times of uncertainty, your employees, customers, partners, and shareholders want to hear three things:

1. A candid assessment of the problem.
2. A strategy for overcoming the challenge.
3. A vision of what the business will look like if the strategy is successful.