Be Clear. Allow clarity to take over and become the norm. If you're not careful, a competitor that uses clear and plain language to describe it's products and services and why they are important may muscle it's way into your territory.
Don't use $60 words. Big words are not equivalent to smart words. Keep it simple: the less syllables the better.
Get to the point. Stop pontificating and tell it like it is. People are busy and want to get moving on projects.
Be real. Nobody likes a phony.
What are some other tips you find helpful? Lets continue to expand this list...
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