WHAT WE ARE READING

Made to Stick, by Chip Heath and Dan Heath 

Who should read:

• Coaches
• Speakers
• Politicians
• Managers
• Salespeople
• Board Members
• Marketers
• Fund Raisers
• Pastors

Our favorite ideas from the book:

• Sticky = Understandable, memorable, and effective at changing though and behavior

• If you say three things, you don't say anything. Focus on one core idea in your message.
• Emotional versus analytical frame of mind--make a person feel your idea--don't try to sell them with the analytics--our brains don't work that way
• The "Gap Theory" of curiosity--use this to make engage your audiences and keep them interested in your message
• Have a core mission for your business and use this core to evaluate ideas presented to you. Example used: Southwest Airlines is THE low-fare airline. When anyone brings ideas to the table they are filtered through this main core mission or what they refer to as "Commanders Intent."

Comments

[Leigh]

Hi Amy,
I really love this book! I read it in one night and am applying the concepts to my new business. Great summary of the main ideas.