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December 31, 2007

New Year--New Name

HumanPoint

FOR IMMEDIATE RELEASE

Contact: Amy Hedin

Tel: 206.930.5900

Email: amy@human-point.com

Web: www.human-point.com

Executive Coaching Firm That Won an Ad in Times Square Changes Name

Bellevue, WA—People Performance Solutions (PPS), a Bellevue, Washington, based executive coaching and employee-assessment firm, has changed its name to HumanPoint.

The company received national recognition earlier this year by winning the Dell Computers Small Business Award. The company’s founder, Amy Hedin, had her face, philosophy and phone number projected three stories high on New York’s Reuters building in Times Square.

The positive publicity granted Hedin pushed up her Google rankings, spurring a much larger firm to request she change her company’s name because of perceived similarities between their two names.

Hedin considered it and realized it was a chance to relaunch her company with a new name that capitalized on her strengths.

“We felt we needed to rebrand to better market ourselves in the national marketplace,” Hedin says. “Our new name better reflects our work in the human side or human point of business.”

A dynamic speaker, coach, consultant and trainer, Hedin founded her firm in February after working for one of the world’s largest and most recognized training organizations. She has been ranked as one of the top consultants and trainers in the world.

With HumanPoint, Hedin is able to take a more personalized approach to executive coaching, employee assessments and employee engagement. She’s dedicated to working with companies and executives to improve performance and maximize potential.

By partnering with assessment company Profiles International, Hedin can readily diagnose root problems and address them point by point, instead of having companies throw training dollars at all corners of an organization.

“Company leaders are busier than ever,” Hedin points out. “They can’t be wasting time and money on things that don’t work. Our company focuses on cutting to the heart of what’s going on and getting them the results they need…fast.”

Hedin works with CEOs and other corporate decision-makers to address areas where real improvement is needed, whether it’s in leadership competencies, communication training or delegation. Then she helps empower them to make lasting changes.

She delivers the same kind of hands-on employee development advice in her HumanPoint Monthly newsletter Top Talent Trends. She also blogs about the challenges and rewards of helping clients thrive in today’s competitive marketplace at on her blog http://www.amyhedin.com

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Comments

I am elated to have read your blog entry...Have you always been a trainer? What inspired you to go into this line of work?? What goals have you set for yourself for the New Year. Great website, by the way! Happy New Year!

Thank you for stopping by, Jayna. I was inspired to go into this line of work by mentors I have had in my life. I also have a strong desire to help people get to reach their full potential. I don't like to see people stuck. I have listed my goals on a previous post and liked your resolutions so much I have added one of yours to the list we are growing. Happy New Year!

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